Exploring the Lo-Fi Hip-Hop Phenomenon
Lo-fi hip-hop has emerged as a cultural phenomenon that uniquely connects with Millennials and Gen Z. Characterized by its nostalgic, calming sound and DIY...
The Significance of XL Recordings Signing Gyrofield: Independent Labels and the Nurturing of New...
XL Recordings, one of the most influential independent labels, recently signed Gyrofield. This rising star is known for its innovative approach to electronic music....
Top Genres Per Regional Servers: Targeting the Right Market
In today’s hyper-connected world, understanding regional music genre preferences is key for artists and labels looking to optimize their marketing strategies on a global...
The Ticketing of Tomorrow: How the Marketplace is Changing
The past year has
demonstrated that the live event industry is as vital and popular as ever.
According to Billboard, Ed Sheeran’s 2018 Divide Tour grossed...
Timeless Music Marketing Strategies: From the 1980s to the 2020s
Music marketing has evolved over the past few decades, but certain strategies have proven to be timeless. From the early days of MTV to...
The Rise of Indie Artists in Mainstream Music: Redefining the Industry
In recent years, indie artists have become a formidable force in mainstream music, reshaping what it means to achieve success in an industry traditionally...
Crowdfunding for Musicians: How to Successfully Fund Your Next Project
Crowdfunding has become a popular way for musicians to fund their projects. This article discusses effective crowdfunding strategies and platforms for aspiring artists.
Choosing the...
The Impact of Independent Labels on Artist Development
Independent labels have emerged as a pivotal force in the music industry during the 2020s, offering a platform for diverse voices and nurturing new...
Karen Lawson Joins Spotify as Managing Director for Australia and New Zealand
Karen Lawson is the new managing director of Spotify's operations in Australia & New Zealand.
Based in Sydney, Lawson previously served as CEO of start-up...
The Impact of Streaming Services on Album Releases: What Artists Need to Know
Streaming services have changed the traditional album release model. This article analyzes how streaming has impacted album releases and what artists need to know.
Singles...