The Price of Fandom: Is Loyalty Being Exploited?
In today’s music industry, fans have become more than just listeners—they drive billion-dollar revenue streams. Whether through concert tickets, exclusive merchandise, or VIP experiences,...
The Changing Landscape of Concert Promotion in 2024
The promotion of concerts has undergone a major transformation in the digital age, driven by influencers and social media platforms. The post-pandemic world has...
How Independent Artists Can Break into International Markets: A Guide
Breaking into international markets has never been more accessible for independent artists. Thanks to the rise of digital tools like streaming platforms, social media,...
ENTERTAINMENT ONE STRIKES EXCLUSIVE PARTNERSHIP WITH NASHVILLE-BASED, GRAMMY® AWARD-WINNING PRODUCER/SONGWRITER, AARON PEARCE
Entertainment One (“eOne”) has signed an exclusive music publishing agreement with Nashville-based, Grammy Award-winning producer/songwriter, Aaron Pearce. Under this partnership, Pearce will bring his...
The Boom in Artist-Owned Platforms: Are We Witnessing a New Era in Music Control?
The music industry is experiencing a surge in artist-owned platforms, hinting at a shift in how music is distributed and monetized. From Jay-Z's Tidal...
Michele Nadelman Named CFO of Warner Bros. Records
Warner Bros. Records (WBR) announced on Wednesday (Jan. 16) Michele Nadelman has been appointed as chief financial officer. She will be based at the...
Connor Price: A Case Study on Music Marketing and Strategic Global Collaborations
In the modern music industry, artists need more than just talent to succeed—they need innovation, creativity, and the ability to think outside the box....
Top Genres Per Regional Servers: Targeting the Right Market
In today’s hyper-connected world, understanding regional music genre preferences is key for artists and labels looking to optimize their marketing strategies on a global...
The Power of Sync: How Khaleel Mandel is Making Waves in Film and TV
Sync licensing is the practice of placing music in films, television shows, commercials, and video games. It has become a powerful tool for artists...
From Past to Present: The Evolution of Olympic Music
The Olympic Games have long been a celebration of athletic excellence. Aside from this, they are also a grand showcase of cultural expression. Music...