Whether you’re a recognized label, or you’ve just signed your first music group, your website is a vital component of your marketing strategy. It’s the online hub where music industry enthusiasts and media may discover and quickly interact with your artists.
So how do you develop a record label website that’s well-organized, and encourages your artists?
1 . Design The Homepage
The Homepage serves as the gateway to the rest of your site. It should be fairly simple, including several highlights from your content.
First of all, you will need to think about your header picture. You can either add a logo design, a picture of one of the groups you represent, or a share image that sums up the label’s style.
Under the major image, add a news area. This is a great way to emphasize recent releases, showing that the artists are active. You can even write about upcoming events, or even add a new video.
Updating these details regularly will keep people returning to see what their favorite groups are up to. It also makes a nice introduction to the rest of your site.
One more thing you’ll want to amplify your Homepage is a subscriber list signup form. Offer a motivation like a free download of an unique song to encourage people to sign up. That way you can follow-up by email with your newest label news, new photo album releases, and upcoming trip dates for your artists.
Brand Website: Jumpsuit Records
2 . Create A Musicians Page
One of the most visited pages in your label’s website will be the Musicians page. Make sure it signifies your label well simply by creating a page with to the point information on all of your artists.
The Musicians page should include images, or even image plus text, for every artist your represent. This can create a visual index of the roster. Link each picture to a sub-page per performer with information about them. You may also list each artist within a drop-down menu from your major Artists page.
Once you’ve created the basic layout to have an artist page, simply reconstruct it with the duplicate page articles option . Then add the kind of details.
Each page should include a brief musician bio, a track or two, their social media links, plus contact information. Include a web link to their own dedicated web site.
Label Website: Sargent House
You can develop and handle multiple accounts for these websites along with just one log-in . Change back and forth to edit every site with a just a few ticks.
3. Include Music
With so much scope pertaining to digital music, add a devoted Music page showcasing your own artists’ albums. Make use of content to separate out playlists, plus add new releases to the the top of page.
If one of your artists is certainly dropping a new album quickly, set it up for pre-order promote it in advance to generate hype.
If you utilize our built-in Music function to add albums, these product sales are reported to SoundScan. You can also use our Bandcamp incorporation to rapidly add music from all your artists without re-uploading their own entire catalogue.
Brand website: fifteen Passenger Records
4. Add A Merch Store
Looking to sell music plus merch for your artists? Setup a Store page to sell Compact disks, vinyl, and T-shirts, commission-free . You can use Bandzoogle’s built/in sales tools like deals and sale pricing to assist clear out old stock prior to a tour.
Label web site: Lisbon Lux Records
5. About Your Brand
Why did you begin a label? Are you the musician yourself? Or just an overall total music geek? How do you discover the bands for the label? What inspired you to definitely sign them?
Use an About page to tell the story of precisely why and how your record tag was created. This is interesting to the people who want to learn more about your label’s origins. It will also assist with your website’s SEARCH ENGINE OPTIMIZATION ( seo ) for your report label keywords.
Make it easy for industry plus media to contact you. Consist of some kind of call-to-action at the bottom from the page, which can be a contact page, or even just your current email address.
6. Contact And Submissions
Include a get in touch with page to accept inquiries regarding your record label. When you’re actively searching for new artists for your record label, add information that will outlines the format that you accept for demos.
Be sure to deal with some FAQs as well, like the genre of music, what type of experience they should have, exactly where they’ve played displays, and what kind of a crowd they could draw.
If you’re not really seeking submissions, some textual content here indicating that you are not presently accepting new artists can help clarify things for rings contacting your label.
This page may also include a contact form for common inquiries. Then add an email tackle for any separate staff: administration, booking inquiries, and push.
Are the social media links for your label’s Facebook, Twitter, Instagram, YouTube, and any other social media marketing platforms you’re participating in.
Label site: Jazz & Milk
Streamline Your Design
A record content label website will usually contain tons of content. With such a selection of text, videos, music, and much more, you’ll want to build a simple design that’s easy to navigate.
Make sure the menu will be super clear. Avoid cutesy page names; use game titles that get the point across. Utilize a clear, sans serif typeface that is big enough to read, and a color that clashes with the menu.
Within each web page, separate out the different places with sections. The background might be different colors per section, or perhaps you could add a background picture for a little flair.
Make use of area titles to add more corporation to the page. This will ensure it is easier for website visitors in order to quickly pick out what they’re looking for.
Label site: Jazzland Songs
Monochrome is a nice starting color scheme for a record label’s web design. It allows for plenty of inhaling and exhaling room around your content. Additionally, it sets up your artists in order to shine with their colorful symbolism, music, and videos that could not necessarily all coordinate within color and tone.
Go on and create a website that increases your online presence, and places your artists into the limelight!