Knowing the Backstage and Limelight: How DJ Keith ‘Itz Youngin’ George Transitioned to Music Exec
Making it in the music industry requires a deep understanding of its front and back-end aspects. Suitably, that’s what music executive, talent management professional, and dj Itz Youngin has that not many others do. And today, the dj turned music executive is on his way up.
Keith George II, also known by his stage name Itz Youngin, is a former DJ who has worked alongside Yung Berg (Hitmaka), Statik Selektah, Stack Bundles family, SwishaHouse Records, Soso Def’s DJ Delz, Dj Decko, King Crooked, and many other big names in music. Born in the United Kingdom, he would later move to the United States as a military brat who traveled in many states. George has an undeniable talent for music and a command of the stage and dance floor. But in recent times, he has shown that he understands the business aspects of the industry and has started working in artist management and music production.
Youngin’s music career started in 2006 when he started as a mixtape DJ. He went by the name DJ Youngin Beatz, and played in various shows while endlessly networking and building relationships with artists, managers, brands, music executives, and events professionals. In 2008, Youngin would receive the opportunity to work with a Def Jam executive named Sarah Alminawi. She managed the recording artist known as Maino under artist management company MGMT Inc. During that time, Youngin helped conceptualize a marketing campaign for the hit single “Hi Hater.”
It was in 2017 that Itz Youngin decided to transition into the talent management sphere. First, he started working with a San Antonio-based rock band that would eventually sign with a major label. Eventually, he started working with Glu Entertainment to co-manage recording artists like Chris King and Ponce De’leioun. Today, Youngin works as a music liaison for Left Lane Music Group, a Los Angeles-based music production company. The production firm is owned by Tony “Fonz” Walker, Isaac “West$ide Ike” Lowery and Shawn “Source” Jarrett. Some of the artists the company have served include Trina, Dinero Farrar, Trinidad James, and Jimmy Bolt, among many others.
But even as Keith manages artists and music careers, he has a thriving influencer and entertainment career of his own. Currently, he is one of the significant ambassadors for the sneaker cleaning brand called Snkr Glove. He is also one of the podcast producers for the show known as “For The Culture NYC,” a Spanish-English podcast highlighting Latino culture in music, fashion, lifestyle, and more.
To this day, Youngin sports a strong musical ear that makes him an asset to the companies he serves. More than anything, he has an undeniable passion for music and mentoring artists to get them on bigger stages. Itz Youngin has now opened his doors to serve other music executives and artists who need guidance on music launches, marketing, public relations, income-generating opportunities and beyond.
Youngin remains a polished networker and talented musician and has many more tricks up his sleeves. Learn more about Itz Youngin’s upcoming projects or get in touch with him to pick his music business brain by visiting his Instagram profile.