Latin America Closes In on North America as Spotify’s No. 2 Subscriber Region

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Thematic illustration generated with AI for Music Industry Weekly.

Spotify’s Q3 2026 shareholder letter shows Latin America now accounts for 24% of the company’s 306 million Premium subscribers, putting the region on track to rival North America as its second-largest subscriber base.

The filing indicates more than one in ten people across Latin America now pay for the service, underscoring the region’s growing importance to Spotify’s subscription revenue as growth in more mature markets slows.

Read the full story at Music Business Worldwide.