Music is one form of art that garners a lot of audiences. The industry keeps growing together with the increase in the number of artists and talents being discovered.
Technology has given way for independent artists to release their materials through social media, online marketing tools, digital music distribution, and, most of all, streaming platforms. Now, artists can easily publish their content through Spotify, YouTube, SoundCloud, or Apple Music.
There are a lot of advantages to being an unsigned musician. However, most of the artists still feel the need for improvement and growth that only a music label can provide.
O.U.R. Brand Music Label Inc. is an independent music label that houses budding artists of different sounds. The company does not conform to just one of two genres of music, and instead, prides itself in the diversity of their artists. Urban, R&B, soul, pop, hip-hop, and rap are just some of the genres that the musicians in O.U.R. Brand Music offer.
Sean Bryant, also called PacoTheProducer, is the label’s in-house producer. He wanted to get his beats to reach a bigger audience. He wasn’t as business savvy as that time, so he enlisted the help of Russell. The music industry can be a place full of deception, but Bryant completely trusted Russell and felt that they could work closely together.
They also found out that their good friend, Flood Dawg, wanted to release music of his own. This made the trio realize their shared aspirations of starting and making an impact on the music business.
The company was finally established by Sean Bryant Jr., Michelle Tooles, and RaShawn Russell in 2016.
“Collectively, we wanted a name that reflected our views, and one that we could help cater to all genres of music — not placed within a box of one type of sound. We believe all the artists we sign [and future signees] all have their unique style that they bring to the table, and it’s “OUR” job to help them get heard by the masses. O.U.R. Brand Music Label as an entity represents Opportunity, Unity, and Respect in the evolving music industry for all genres.”, the O.B.M. founders explained, when asked about how the name of the company came to.
A few months after making O.U.R. Brand Music Label official, the company released Flood Dawg’s E.P. called Perfect Timing. For an unknown artist, the project was received well by listeners. This pleasant surprise gave them an idea about expanding their business.
Currently, the music label houses a variety of artists with their individual choice of genre. Some of the artists under the label are Tay Y.U.N.G, Flood Dawg, John Relo, Brazy Brandon, 2CraZ, Liam LA Adams, and PacoTheProducer.
O.U.R. Brand Music is entirely independent and practices what its company name means — Opportunity, Unity, and Respect.
Artists and listeners alike who want to know more about the label and artists under it can check out about their website and social media pages like Instagram, Facebook, and Twitter.