YouTube is raising subscription prices for its Premium service across several European markets and in Singapore. Individual plan increases are reported to fall in the range of roughly 10% to 15%, depending on the country.
The move follows a pattern of periodic price adjustments by YouTube for its ad-free, music-and-video bundle as the platform looks to grow subscription revenue alongside its advertising business. Details on which specific countries are affected and the exact new pricing were not fully specified.
Read the full story at Music Business Worldwide.